GENERALI: apre filiale su Second Life dando il via al mercato virtuale.
Stiamo assistendo a quello che ragionevolmente ci si può, o si dovrebbe, aspettare dal settore assicurativo: un nuovo modo di fare comunicazione.
Che il Leone di Trieste abbia pensato al suo avatar ha dell'incredibile, dopo che per anni ha concepito il messaggio pubblicitario in bilico tra il convenzionale e il "fatto in casa". Il suo stile era quello che un mio vecchio amico assicuratore definiva come la pubblicità che piaceva solamente al presidente della compagnia. Prudenza e rispetto della tradizione erano sino a poco tempo fa gli imperativi categorici del gruppo.
I tempi cambiano e bisogna cambiare rapidamente la propria visione.
Le liberalizzazioni sembrano aver agito da catalizzatore, innescando reazioni nei comportamenti e nelle intenzioni che pensavamo improbabili per il nostro settore.
La strada è certamente quella giusta, anche se bisognerà mettere in conto il prezzo di qualche probabile eccesso nella ricerca di stupire con vampate di nuova tecnologia, e che comunque non deve distogliere nessuno dagli impegni istituzionali obbligatori. Servizio, capacità economica, trasparenza, rispetto della distribuzione e...il pagamento celere e appropriato dei sinistri.
12 commenti:
Si, probabilmente lo e
molto intiresno, grazie
Hello, as you can see this is my first post here.
I will be happy to get some help at the beginning.
Thanks in advance and good luck! :)
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